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Principles of Artificial Intelligence

Introduction to Artificial Intelligence

Artificial Intelligence is an increasingly relevant concept. In this course, you will be introduced to the fundamentals of AI, exploring its vast transformative potential and how it is already changing jobs and businesses across the world. Please note, this is a non-technical course and you do not need prior knowledge of AI.

Beginner        11 Lessons        60 Minutes        CPD Credits
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About This Course

As you begin to learn about Artificial Intelligence and its practical use, it’s important to cover the basics. In this course, you will explore AI at a very high level, looking at its current and potential future applications.

You will examine different types of AI and what distinguishes them. You will identify a range of business applications for AI. You will also explore the strengths and weaknesses of AI and some of the ethical implications that arise from its implementation.

By the end of this course, you will have a broad understanding of AI as a concept and have an appreciation for both its growing relevance and its vast potential in the world of business.

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Learning Outcomes

  • Distinguish between different types of AI
  • Define Machine and Deep Learning conceptually
  • Identify a range of business applications for AI
  • List key strengths and weaknesses of AI
  • Understand ethical issues associated with AI
  • Identify high-level trends driving the future of AI


1. Overview of Artificial Intelligence
2. Types of AI
3. Understanding Machine Learning
4. Understanding Deep Learning
5. Solving Business Problems Using AI
6. Understanding the Strengths of AI

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7. Understanding the Limitations of AI
8. Using Data in AI
9. Ethical Issues with AI
10. Using AI Responsibly
11. The Future of AI
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When you earn internationally-recognized certificates, you increase confidence. And when you enhance your ability, speed and accuracy, you increase your employability.

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