17. Recommendations to the Client

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We will deliver our findings using a series of charts. We will then recommend a series of next steps when implementing the overbooking policy.


Insights from the model

- Additional profit of £850-940,000 if overbooking policy had been in place
- Additional profit is sensitive to voucher costs but only at very high booking limits
- 7 flights provide over 90% of the profits, one flight provides a loss

Recommendations to client

- Introduce overbooking policy on most profitable routes first
- Test various overbooking policy levels on each flight
- Replace our model input assumptions with real data over time