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Visual Storytelling

Chart Selection

Charts are some of the most accessible visual tools we can use when illustrating data, but their impact depends on the type we select. When we use the wrong chart type for our message, we risk confusing our audience and losing their attention. In this course, we’ll explore when and how to use charts depending on the business case of sharing the information.

Intermediate        8 Lessons        90 Minutes        CPD Credits

About This Course

Charts are a great way of displaying raw data so that the insight behind them can be quickly understood. In this course, you’ll learn how to select these visuals based on the business case you’d like to relay to your audience.

Across eight lessons, you’ll learn how to figure out the why behind sharing the insight, which charts should be use for six different business cases, and how to beat bad design with best practice tips.

By the end of the course, you’ll understand when and how to use charts to illustrate insights for the greatest impact.

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Learning Outcomes

  • Understand principles behind impactful chart use
  • Master appropriate chart-type selection
  • How to avoid bad chart design


1. Course Introduction
2. Comparing Categories
3. Comparing Over Time
4. Demonstrating Change
5. Illustrating Correlation
6. Clarifying Composition

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7. Displaying Distribution
8. Beating Bad Design
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